SIDE NOTES
Welcome to Side Notes, a collection of essays, excerpts, and reflections shaped by two decades of building things from the ground up. These entries pull from the margins of business, creativity, reinvention, and everyday life. The parts we often overlook but always learn from.
Side Notes has been a great way for me to keep my mind active and grounded in writing while I work on my first book, Unfinished Business: The Art of Reinvention. A collection of humor-tinged lessons from life, twenty years in business, and what reinvention in my forties has actually looked like in real time.
You’ll find moments of humor, clarity, nostalgia, and insight. The hope is that somewhere in the pages, you find a moment of recognition, a shift in perspective, or simply a reminder that you’re not alone in the humor and complexity of it all.
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“JOHNSONVILLE BRATS, JOHNSONVILLE BRATS!”
I recently found myself standing over a bubbling tray of Cheddar-wurst Johnsonville brats, cheddar oozing out like molten lava, edges crisped just shy of burnt, and I couldn’t help but time travel straight back to the old-school Johnsonville commercial from the '80s.
You know it. Charlie Murphy, manning his grill by the lake. Probably just trying to enjoy his one peaceful afternoon off from analyzing taxes at his crummy 9 to 5. He’s got the brats going, they’re sizzling, life is good.
But because Uncle Charlie clearly didn’t want to share his stash with his bratty niece and was trying to save them for his friends, she outed him. Loudly. To the entire neighborhood.
She belts it across the lake:
“Charlie Murphy’s cooking Johnsonville Brats… Johnsonville Brats!”