SIDE NOTES
Welcome to Side Notes - a collection of essays, excerpts, and reflections shaped by two decades of building things from the ground up. These entries pull from the margins of business, creativity, reinvention, and everyday life. The parts we often overlook but always learn from.
You’ll find moments of humor, clarity, nostalgia, and insight. Whether it’s a chapter preview, an observation, or a personal truth dressed, everything here comes from a place of experience and curiosity
“Twenty Minutes.”
Someone asked me recently, “How long did you last at the bar for your first time without alcohol?” I blurted out in lightning speed: Twenty minutes. Gaaagh! Twenty minutes?! That’s not even an entire episode of Seinfeld. How did I spend five hours there in one sitting? How did I make it feel fun and effortless? How much money had I spent on playing Ocean Front Property on TouchTunes over the years? Okay, that one was worth it, one hundred percent. I knew I had memories and good times, but suddenly, standing in the bar for the first time with my plastic glass of Diet Coke, everything felt almost impossible without alcohol...